Episode 46

TRAVELER’S INC. EVP Marketing, CCO & CMO, Lisa Caputo

Lisa Caputo is the Executive Vice President and Chief Marketing and Communications Officer for The Travelers Companies, Inc., where she's been since 2011.

Lisa held previous positions at Citigroup and spent over ten years in the public sector, serving as Deputy Assistant to President Clinton and Press Secretary to First Lady Hillary Clinton through President Clinton's first term in office.

In this conversation with Lippe Taylor CEO Paul Dyer, Lisa gets into how her political background gave her a leg up in comms, advice for young PR professionals, and the importance of understanding the relationship between content and context. 

Without further ado, please enjoy this conversation with Lisa Caputo.

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Produced by Simpler Media

About the Podcast

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Frictionless Marketing
Actionable discussions on what the failure of advertising means for modern marketers and future-focused brands.

About your host

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Lippe Taylor