Episode 45
KIA VP of Marketing, Russell Wager
Russell Wager is the VP of Marketing at Kia America where he oversees all of the company’s marketing & communications, including the marketing operations, customer journey, and public relations areas. Russell joined Kia in July 2019 after previous positions at Mazda, DDB, and TBWA Chiat Day among others. In this conversation with Paul Dyer, Russell gets into Kia's very successful transition into EVs, balancing features and benefits with statements of purpose as well as details about the Kia EV6 GT's very cool Drift Mode! Without further ado, please enjoy this conversation with Kia's VP of Marketing, Russel Wager.
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